DRIVEN BY INNOVATION &
THE FUTURE OF WORK.
Meet team Cobalt.
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CEO / Co-Founder
Elle Shelley knows innovation. Over the last decade, she has designed and launched products, services, environments, and digital experiences for brands bold enough co-create products and services. She is known for her ability to cheerfully create a vision of the future and then plan strategies to get there – executing on all aspects of design and development, from concept through production to delivery.
Ms. Shelley is a leading expert in open innovation and co-creation, having designed and launched a crowd-powered SaaS platform used by some of the world’s most renowned brands, including Allianz, GE, the US Marine Corps, Airbus and Local Motors.
COO / Co-Founder
Darren is a visionary leader, strategist, and revenue growth expert. His contagious approach to business has resulted in over 20 years of success for his companies along with industry leading wins for clients like the NFL, Marriott, Target and AT&T. He has been involved in the strategic development of over 200 new concepts. His commitment to success has returned millions of dollars in earned media and hundreds of millions in revenue.
With a keen understanding of consumer behavior, Darren is passionate to help brands forge meaningful connections with their best customers and stakeholders that ultimately increase brand affinity and drive revenue.
Darren is a start-up adviser and donates significant time to the entrepreneurial communities in Phoenix and Southern California to support, mentor and connect the leaders of our future.
Head of Community
Tay Marrs has a career dedicated entirely to startups, Tay has helped grow communities that support businesses across North America for nearly 10 years. Most notably, in 2014, she co-founded a digital agency hyper-focused on crowdfunding strategy that raised millions in funding.
Well-versed in operations, content and digital strategy, she cares deeply about creating value for a growing community. As a public policy graduate, Tay wants to connect the complicated world of public policy and meaningful innovation to bring real solutions to today’s biggest problems.
Head of Engineering
Tristan Zimmerman has spent his 15 year career building applications on the internet and leading engineering teams. He has done everything from development, to design, to product ownership giving him a clear view on how to move an idea from concept to functioning software.
Always focused on the humans who use applications and the reach of the internet, he cares about bringing opportunity to anyone in the world.