The 3 Stages Involved in Idea Development

The 3 Stages Involved in Idea Development

The magical process behind idea development. For centuries, philosophers, psychologists, and professionals have sought the secret source — the muse — of brilliant ideas. And while the realm of creative ideas is still to this day a mystery, there are processes and...
How Cobalt Works: User Study

How Cobalt Works: User Study

Meet Alex, a sous chef who loves his uncluttered kitchen drawer.  Disgusted at the sight of a hodgepodge of expired spices stored chaotically in his drawer, he comes up with the idea of building a beautiful, stylish, and portable spice rack that would be used to...
How Cobalt Works: User Study

How to do Competitive Research

How to Do Competitive Research   Your business idea is brilliant. No one else is doing it — you’ve got no competition. So it’s sure to be wildly successful, right? Spoiler alert: WRONG.  Unfortunately, there is no such thing as having no competitors. As much as we all...
How Cobalt Works: User Study

How to do Patent Research

How to Do Patent Research  After all the time and hard work you’ve devoted to developing your business idea, the last headache you need is for someone to steal it and beat you to market with it. There are many circumstances where you’ll want to share...