Ben - Innovator Success Story

A BETTER SPICE RACK

Ben B. | San Francisco, CA

Meet Ben. He loves to cook. He hates crusty, expired spices stored chaotically in a kitchen drawer. So he came to Cobalt to build a better spice rack. 

Innovation happens fast at Cobalt

Week 1
Week 1

Getting Started

Ben started by creating an account and providing the basics of his idea. Using Cobalt’s self-guided tools, he laid the foundation of his idea by identifying the problems his idea solved, defined the business model, and even sketched out what he thought it could all look like.
Week 2
Cobalt - Expert Help
Week 2

Expert Matching

Cobalt’s Expert Matching algorithm then go to work by matching Ben’s idea to Experts who had both technical ability and personal interest in creating a digital prototype.
Week 3
Week 3

Visualize

After Ben hired the exact right match, his Experts got to work. In just days he had beautiful digital prototype concepts and could finally see his idea come to life. After a couple rounds of revisions, he had exactly what he wanted and was ready to keep going!
Week 4
Week 4

Develop

Using the feedback from his potential customers, Ben used Cobalt’s Expert Matching to bring a working prototype to life. 14 days later, he was officially holding the product that was once an idea in his head. 

Week 5
Week 5

Launch

Now that Ben could see his idea in-real-life, he got to work on hiring a creative Expert to have branding and a website created so he could start marketing to potential customers and getting critical feedback from them.

Team work makes the dream work

From collaborative Zoom calls to discussions and file-sharing inside the Cobalt platform, Ben was able to collaborate with talented professionals from around the world to bring his idea to life in just 7 weeks.

Meet the Innovator

Ben imagined a better spice rack with fresh spices delivered directly to his doorstep. He wanted to create this product but didn’t know where to start. So he started on Cobalt and within weeks he had a business plan, digital prototype, MVP (minimum viable product), a real prototype, branding, logo, name, landing page. He went from idea to launch in 6 weeks.

Interested in this product? You can sign up to be one of the first users here.

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