Working together for over 10 years in product innovation.
Meet our team.
CEO + Founder
Founder & CEO Elle Shelley knows idea development. Over the last decade, she has designed and launched products, services, environments, and digital experiences for organizations seeking new ways to provide value to their customers.
Head of Marketing + Community
backed by world-class advisors, investors, and partners.
Starting a business is hard but with Cobalt, we’ve made it easy. Our step-by-step software ensures you won’t miss any important details as you turn your big idea into a brilliant business.
Idea development made easy.
Cobalt offers idea development tools, including software and an expert marketplace, for entrepreneurs plus small and medium sized businesses to dramatically reduce the time and cost of turning ideas into real businesses.